On the occasion of Internorga 2018, the German foodservice company Block Menu has presented the Uruguayan meats in Hamburg. Within the promotional activities, "The Uruguayan night" was held on March 11 in which about 400 guests participated, mostly linked to the Block House group.
The presence of Uruguay was intense and remembered by the German representatives of the firm.
At the same time, the Block House chain, promoted the Uruguayan product for 3 weeks in their more than 50 restaurants. See here the Block House promotion.
The special presentation of the Uruguayan product was complemented with citylights that were placed in strategic points of the streets to communicate the attributes of Uruguayan meat.
